Benchmark Report
Sorren-branded, client-ready reporting generated from the selected peer cohort.
Whitefield Salon & Spa
Ashland, OR · NAICS 812112 Beauty Salons
Executive Summary
Whitefield Salon & Spa generated $1,300,000 of revenue in 2026 with 26 employees, producing an EBITDA margin of 18.5% against a peer median of 12.1%. Compared with 113 similar businesses, performance is strongest in liquidity and warrants examination in tax efficiency. Total benchmark variance across all categories is $470K.
Company Snapshot
Peer Group Definition
Comparison sample size 113; NAICS 812112; revenue range $700K–$2.10M; geographic filter OR. Data availability for this client: 97% coverage across tax return, financial statements, payroll and employee records.
Financial Performance
| Line item (% revenue) | Company | Peer median | Top 25% |
|---|---|---|---|
| Revenue | 100.0% | 100.0% | 100.0% |
| Cost of Goods Sold | 19.0% | 17.9% | 16.0% |
| Gross Profit | 81.0% | 82.1% | 84.0% |
| Payroll | 36.5% | 42.6% | 37.6% |
| Benefits | 2.9% | 2.9% | 2.5% |
| Occupancy | 11.3% | 12.2% | 10.7% |
| Marketing | 2.4% | 2.8% | 3.1% |
| Insurance | 1.0% | 1.1% | 1.0% |
| Professional Fees | 0.8% | 0.8% | 0.7% |
| Administrative & Other | 5.6% | 4.6% | 4.2% |
| EBITDA | 18.5% | 12.1% | 17.7% |
| Depreciation | 1.9% | 2.1% | 1.9% |
| Interest | 1.2% | 1.1% | 1.0% |
| Net Income | 12.3% | 7.1% | 11.6% |
Profitability and Operational Efficiency
Balance Sheet
Tax Overview
Industry Trends
| Year | Revenue | Growth | Gross | EBITDA | Payroll % |
|---|---|---|---|---|---|
| 2022 | $1.09M | -5.0% | 80.2% | 19.4% | 37.6% |
| 2023 | $1.18M | +8.1% | 80.1% | 19.5% | 37.5% |
| 2024 | $1.25M | +5.7% | 80.3% | 19.3% | 38.0% |
| 2025 | $1.24M | -0.8% | 81.0% | 18.6% | 39.3% |
| 2026 | $1.30M | +5.2% | 81.0% | 18.5% | 39.4% |
Opportunities for Discussion
- Revenue per Employee. Revenue per employee of $50K compares with a peer median of $67K. Is productivity constrained by capacity, mix, or pricing?Benchmark variance $445K
- Owner Compensation Structure. Owner compensation represents 5.5% of revenue compared with a 6.4% median for comparable entities. Should compensation strategy be reviewed with the tax team?Benchmark variance $12K
- Gross Margin Variance. Gross margin of 81.0% compares with a peer median of 82.1%. Where are direct costs and pricing diverging from comparable businesses?Benchmark variance $13K
- Payroll Efficiency. Total labor cost represents 39.4% of revenue against a peer median of 45.7%. Is the staffing model carrying capacity for growth, or absorbing margin?
- Operating Expense Load. Operating expenses run 62.6% of revenue versus a peer median of 69.9%. Which expense categories account for the difference?
- Working Capital Position. Current ratio of 3.16 compares with an industry median of 2.44. How much liquidity headroom does the business need through its cycle?
- Leverage Profile. Debt to EBITDA of 0.91x compares with a peer median of 1.30x. Does the capital structure match the asset base and cash cycle?
Advisor Notes
Methodology
Sorren Benchmark aggregates anonymized financial, tax, payroll and operational data across 60,000 businesses. Peer statistics report count, mean, median, 10th, 25th, 75th and 90th percentiles and standard deviation. Comparisons use normalized ratios rather than raw dollars. Statistics are released only where a cohort contains at least 10 businesses, and individual peer companies are never displayed. Benchmark variance expresses the mathematical difference between this company and its peer median; it is not a projection of savings, nor tax or investment advice.