Benchmark Report
Sorren-branded, client-ready reporting generated from the selected peer cohort.
Whitefield Motor Company
Grants Pass, OR · NAICS 441110 New Car Dealers
Executive Summary
Whitefield Motor Company generated $12,252,000 of revenue in 2026 with 17 employees, producing an EBITDA margin of -13.7% against a peer median of -3.1%. Compared with 107 similar businesses, performance is strongest in growth and warrants examination in profitability. Total benchmark variance across all categories is $3.09M.
Company Snapshot
Peer Group Definition
Comparison sample size 107; NAICS 441110; revenue range $6.10M–$19.60M; geographic filter OR. Data availability for this client: 84% coverage across tax return, financial statements, payroll and employee records.
Financial Performance
| Line item (% revenue) | Company | Peer median | Top 25% |
|---|---|---|---|
| Revenue | 100.0% | 100.0% | 100.0% |
| Cost of Goods Sold | 96.5% | 85.8% | 76.2% |
| Gross Profit | 3.5% | 14.2% | 23.8% |
| Payroll | 7.1% | 6.3% | 5.5% |
| Benefits | 1.0% | 0.9% | 0.8% |
| Occupancy | 1.0% | 1.1% | 1.0% |
| Marketing | 1.2% | 1.2% | 1.3% |
| Insurance | 0.8% | 0.7% | 0.7% |
| Professional Fees | 0.4% | 0.4% | 0.4% |
| Administrative & Other | 4.6% | 4.8% | 4.3% |
| EBITDA | -13.7% | -3.1% | 7.1% |
| Depreciation | 1.1% | 0.9% | 0.8% |
| Interest | 2.4% | 2.8% | 2.5% |
| Net Income | -17.2% | -6.1% | 2.5% |
Profitability and Operational Efficiency
Balance Sheet
Tax Overview
Industry Trends
| Year | Revenue | Growth | Gross | EBITDA | Payroll % |
|---|---|---|---|---|---|
| 2022 | $9.78M | +6.1% | -1.1% | -17.9% | 7.8% |
| 2023 | $10.61M | +8.5% | -1.2% | -18.0% | 7.8% |
| 2024 | $10.85M | +2.2% | -0.6% | -17.4% | 7.8% |
| 2025 | $11.24M | +3.6% | 2.7% | -14.4% | 8.1% |
| 2026 | $12.25M | +9.0% | 3.5% | -13.7% | 8.2% |
Opportunities for Discussion
- Revenue per Employee. Revenue per employee of $721K compares with a peer median of $813K. Is productivity constrained by capacity, mix, or pricing?Benchmark variance $1.57M
- Gross Margin Variance. Gross margin of 3.5% compares with a peer median of 14.2%. Where are direct costs and pricing diverging from comparable businesses?Benchmark variance $1.32M
- Payroll Efficiency. Total labor cost represents 8.2% of revenue against a peer median of 7.1%. Is the staffing model carrying capacity for growth, or absorbing margin?Benchmark variance $124K
- Operating Expense Load. Operating expenses run 17.2% of revenue versus a peer median of 16.5%. Which expense categories account for the difference?Benchmark variance $81K
- Leverage Profile. Debt to EBITDA of 4181079.00x compares with a peer median of 2432159.00x. Does the capital structure match the asset base and cash cycle?
- Owner Compensation Structure. Owner compensation represents 2.1% of revenue compared with a 1.8% median for comparable entities. Should compensation strategy be reviewed with the tax team?
- Working Capital Position. Current ratio of 4.24 compares with an industry median of 3.76. How much liquidity headroom does the business need through its cycle?
Advisor Notes
Methodology
Sorren Benchmark aggregates anonymized financial, tax, payroll and operational data across 60,000 businesses. Peer statistics report count, mean, median, 10th, 25th, 75th and 90th percentiles and standard deviation. Comparisons use normalized ratios rather than raw dollars. Statistics are released only where a cohort contains at least 10 businesses, and individual peer companies are never displayed. Benchmark variance expresses the mathematical difference between this company and its peer median; it is not a projection of savings, nor tax or investment advice.